During the course of my career, I have had the opportunity to work on a wide range of project types, from eCommerce websites to Point of Sale systems to Supply Chain Management Systems. Here are just a few projects of which I am particularly proud to have been a part.

My specialty is being a generalist.

Specialists are awesome. I know many and they are all very nice people. Some of my best friends are specialists. They are also very talented in their specific areas of expertise. To achieve success you need specialists. I also have a specialty. My specialty is being a generalist.

“Whoa!”, you say. “Is that supposed to be a clever oxymoron?”

Nope. Someone has to understand how all the pieces fit together. Someone has to be able to capture and articulate the business goals that initiated the project. Someone needs to translate those business goals into actionable requirements. And someone needs to make sure that all the other specialists are applying their considerable talents to achieve the same definition of project success. That’s my specialty – I apply a broad knowledge base, acquired from years of experience in a wide range of areas, to develop solutions that meet the needs of business.

Take this site for example. The fact that you are reading this proves that I have the expertise to reach my target audience. That you got this far tells me that both the messaging and the technology at least meet your expectations. Now consider all of the bits and pieces – Strategy, User Experience, Creative, Development – all executed by one man with a broad range of skills and the expertise to combine those skills to help meet the strategic goal of employment.

Strategic Capabilities

Advertising 26 years
Marketing Communications 26 years
Web Development 26 years
Digital Strategy 22 years
Marketing Strategy 19 years
Brand Development 18 years
E-commerce 17 years
Creative Strategy 17 years
Business Analysis 16 years
Requirements Definition 16 years
Social Media 10 years
Business Intelligence 7 years

User Experience (UX)

User Interface Design 26 years
User-centered Design 26 years
Web Analytics 25 years
SEO 24 years
Interaction Design 22 years
Information Architecture 22 years
Usability 22 years
Accessibility 22 years
User Experience (UX) Research 20 years
Usability Testing 20 years
Visio 17 years
Axure 10 years
Journey Mapping 5 years


Web Design 26 years
Graphic Design 26 years
Adobe CS - Photoshop 25 years
Adobe CS - Illustrator 22 years
Copywriting 20 years
Art Direction 19 years
Adobe CS - Flash 19 years
Creative Direction 17 years
Adobe CS - InDesign 17 years
Adobe CS - Premiere 10 years


HTML 26 years
CSS 19 years
Javascript 19 years
Wordpress 9 years
Drupal 7 years
jQuery 4 years
Sass 3 years
Compass 3 years
Susy 3 years
Responsive Design 3 years

No front page content has been created yet.

This site is all about selling my capabilities to you. But you don’t have to take my word for it. These kind colleagues tell a pretty compelling story, if I do say so myself.