During the course of my career, I have had the opportunity to work on a wide range of project types, from eCommerce websites to Point of Sale systems to Supply Chain Management Systems. Here are just a few projects of which I am particularly proud to have been a part.

My specialty is being a generalist.

Specialists are awesome. I know many and they are all very nice people. Some of my best friends are specialists. They are also very talented in their specific areas of expertise. To achieve success you need specialists. I also have a specialty. My specialty is being a generalist.

“Whoa!”, you say. “Is that supposed to be a clever oxymoron?”

Nope. Someone has to understand how all the pieces fit together. Someone has to be able to capture and articulate the business goals that initiated the project. Someone needs to translate those business goals into actionable requirements. And someone needs to make sure that all the other specialists are applying their considerable talents to achieve the same definition of project success. That’s my specialty – I apply a broad knowledge base, acquired from years of experience in a wide range of areas, to develop solutions that meet the needs of business.

Take this site for example. The fact that you are reading this proves that I have the expertise to reach my target audience. That you got this far tells me that both the messaging and the technology at least meet your expectations. Now consider all of the bits and pieces – Strategy, User Experience, Creative, Development – all executed by one man with a broad range of skills and the expertise to combine those skills to help meet the strategic goal of employment.

Strategic Capabilities

Advertising 27 years
Marketing Communications 27 years
Web Development 27 years
Digital Strategy 23 years
Marketing Strategy 20 years
Brand Development 19 years
E-commerce 18 years
Creative Strategy 18 years
Business Analysis 17 years
Requirements Definition 17 years
Social Media 11 years
Business Intelligence 8 years

User Experience (UX)

User Interface Design 27 years
User-centered Design 27 years
Web Analytics 26 years
SEO 25 years
Interaction Design 23 years
Information Architecture 23 years
Usability 23 years
Accessibility 23 years
User Experience (UX) Research 21 years
Usability Testing 21 years
Visio 18 years
Axure 11 years
Journey Mapping 6 years


Web Design 27 years
Graphic Design 27 years
Adobe CS - Photoshop 26 years
Adobe CS - Illustrator 23 years
Copywriting 21 years
Art Direction 20 years
Adobe CS - Flash 20 years
Creative Direction 18 years
Adobe CS - InDesign 18 years
Adobe CS - Premiere 11 years


HTML 27 years
CSS 20 years
Javascript 20 years
Wordpress 10 years
Drupal 8 years
jQuery 5 years
Sass 4 years
Compass 4 years
Susy 4 years
Responsive Design 4 years

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This site is all about selling my capabilities to you. But you don’t have to take my word for it. These kind colleagues tell a pretty compelling story, if I do say so myself.