The US Air Force Materiel command is responsible for equipping the Air Force with the best weapon systems through the Air Force Research Laboratory and several unique centers which are responsible for the oversight of aircraft, electronic systems, missiles and munitions. TMP Government was engaged to drive a civilian recruitment campaign and my task, as one of TMP's Creative Directors, was to lead our team in the creation of these campaigns for two of Materiel Command's divisions.
The Electronic Systems Center (ESC) equips the Air Force with weapons systems, logistics and the other tools they need to complete their mission. The Space and Missile Systems Center (SMC) is the Air Force "center of technical excellence" for researching, developing and purchasing military space systems. In fact, SMC is responsible for more of the nation’s space activity than any other entity (yes, including the one with the 4 letter acronym).